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Komunikacija

Komunikacija

 

Baza znanja_Saveti_Kako zapoceti uspesan posao_03_Komunikacija

Možda je vama veoma jasna vaša poslovna ideja – ali to ne mora da znači i da umete jasno da je objasnite drugima. Zato je veština komuniciranja od presudnog značaja za preduzetnika – kako pri istraživanju i testiranju ideje, tako i prilikom kontakta sa mogućim finansijerima, dobavljačima i distributerima, ili potencijalnim saradnicima.

Izuzetno je važno da umete kratko i jasno da predstavite šta je to što vi radite: vaš poslovni predlog mora da sažeto i nedvosmisleno dočara šta je proizvod ili usluga koju nudite, kome nudite, odnosno koja je vaša ciljna grupa, na koji način to radite i šta je ono što vas izdvaja u odnosu na konkurenciju. U američkom poslovnom žargonu to se zove “priča za lift” (elevator speech): zamislite da ste slučajno u liftu sreli nekoga ko može da bude fantastična mušterija ili finansijer i da imate 30 sekundi da predstavite ono što radite.